Ammara Younas

About

I’ve been writing professionally since 2021: first for agencies in Singapore and Pakistan, and since October 2022 as the content writer for Tripshepherd (See Sight Tours), working remotely with a North American team.

My day-to-day is SEO-led content. I research keywords and competitors in Semrush and Ubersuggest, write city guides, blog posts and tour product pages, run SEO audits and QA checks, and publish on FireCMS. I also write web copy and landing pages, add calls to action that move readers toward booking, and set editorial standards for the interns and junior writers I manage.

Before that I wrote press releases, email campaigns, social media content and web copy for agency clients in their own brand voices, planned monthly social calendars, and supervised designers on campaign visuals.

Email AmmaraLinkedIn

Experience

  1. October 2022 – present Full-timeNorth America (remote)

    Content Writer

    Tripshepherd (See Sight Tours)

    • Writes SEO-optimized blogs, website content, city pages, guide pages and tour product pages
    • Writes web copy and landing pages, and adds calls to action to blogs and product pages that raised tour bookings
    • Manages a team of content interns and junior writers: editorial standards and task delegation
    • Runs keyword research, competitor research, SEO audits and QA checks in Semrush and Ubersuggest
    • Publishes on FireCMS; uses approved AI tools for research, with human review for tone and accuracy
  2. January 2022 – October 2022 Full-timePakistan

    Content Writer & Copywriter

    Obligal Digital Agency

    • Wrote press releases, blogs, social media content, email campaigns, web copy and promotional copy in each client's brand voice
    • Ran market, audience and competitor research to build multi-channel campaign and content strategies
    • Planned monthly social media calendars and supervised graphic designers on visuals for websites, ads, banners and social posts
  3. June 2021 – August 2021 FreelanceSingapore

    PR & Marketing Writer

    Affluence PR

    • Wrote press releases, blog posts, PR campaigns and campaign copy for corporate clients
    • Planned monthly social media calendars for the agency and its clients
  4. March 2021 – October 2021 FreelanceSingapore

    Marketing Content Manager

    ENCE Marketing Group

    • Updated and revamped website copy with UI/UX designers and developers
    • Built SEO-focused content strategies across sub-agency client portfolios, which increased traffic and engagement
    • Planned social media marketing for multiple sub-agencies and managed pitch-deck and collateral workflows

Skills and tools

Web and landing-page copy, SEO content and on-page optimization, Keyword and competitor research, SEO audits and QA, Email campaigns, Press releases, Social media calendars, Editing and team leadership, Semrush, Ubersuggest, FireCMS, WordPress, HTML.

Education

  1. 2017–2019MSc Zoology (1st Division), University of Sargodha
  2. 2015–2017BSc Zoology, Botany, Chemistry (1st Division), University of Sargodha