City pages · Canada & USA
City pages: every city on the site
Each city page covers an introduction, featured tours, attractions and tickets, FAQs and reviews.
See Sight Tours · Website copy · Oct 2022 – present
Web pages
Beyond the blog, I wrote the copy across seesight-tours.com: a page for every city, every tour product in every city, the attraction pages, and the brand pages. Published on FireCMS and later Tripshepherd’s custom CMS.
Tour product pages · Canada & USA
Tour product pages: best-performing tours
I wrote the product copy for every tour in every city: highlights, itinerary, inclusions and FAQs, written to turn browsers into bookings. These are some of the strongest sellers.
- Best of Niagara Falls TourNiagara Falls, Canada
- Best of Niagara Falls USA TourNiagara Falls, USA
- Best of Toronto Small Group TourToronto
- Best of Montreal TourMontreal
- Best of PEI TourPrince Edward Island
- Best of Boston Tour: Harvard, MIT & Harbor CruiseBoston
- Best of Bar Harbor w/ Thunder Hole and Acadia National ParkBar Harbor
Attraction pages · Canada & USA
Attraction pages across both countries
A standalone page for each sight in each city, linking to the tours that include it.
- Journey Behind the FallsNiagara Falls, Canada
- Maid of the MistNiagara Falls, USA
- CN TowerToronto
- Old North ChurchBoston
- Notre-Dame BasilicaMontreal
- Mission San JoséSan Antonio
- Capilano Suspension BridgeVancouver
- Skydeck Chicago and The LedgeChicago
- Skylon TowerNiagara Falls, Canada
- Cadillac MountainBar Harbor
- Casa LomaToronto
- Cave of the WindsNiagara Falls, USA
Brand pages
Brand pages: company story and people
- About UsFounder story, why small groups, milestones, community commitment and values, ending on a booking call to action.
- Our GuidesTour guide profiles that introduce the people behind each tour.
- Private ToursLanding page positioning private bookings as a VIP, all-inclusive experience.