Campaigns

Messaging and page architecture for the private tours launch, including the landing page that positions private bookings as a VIP, all-inclusive experience. I also designed the campaign creatives in Figma.

Landing pages selling locally guided tours in the host cities (Toronto, Vancouver, Miami and New York), with a multi-city booking offer and match-day guidebooks. I also wrote the campaign blogs, which were retired after the tournament.

Seasonal web pages and campaign copy, with consumer-facing creatives I designed in Figma, plus timely summer content such as the Fourth of July and Canada Day guides.